I got tired of good businesses failing because of bad brand management.
I've spent 9+ years building brands and launching organizations from the ground up which includes one that was able to double its operating budget within the first year.
l've led go-to-market strategy for new launches, recruited and trained teams to execute on vision, and delivered the kind of public messaging that gets skeptical stakeholders to say "yes." I got tired of seeing was good businesses that failed because of bad brand management.
And that's why I founded the Integrated Marketing Agency, Griot, so that no more good business would have to fail due to bad brand management. As your Griot, we define exactly what winning looks like, before any money is involved, we build and run the whole system by it, and we back our work with a 90-day money-back guarantee. Why the guarantee? Because l've done this enough times to know what works!
Jeffery D. Postell
Owner & Founder
Griot
The Name
A Griot is a West African storyteller and historian trusted to carry a community's story accurately, from generation to generation. Brand management is the same work: understanding a business story well enough that you are trusted to tell it consistently to a particular audience. Griot is not just a name we liked, it's the commitment we make to you!
What we believe
Results over aesthetics
A beautiful brand nobody buys from isn't a brand, it's decoration.
Specificity over guessing
We translate strategy into measurable and achievable numbers.
Build and Run
A strategy without execution is just a thought. We combine thought with action.